The project begins with a positioning workshop that brings together the company’s key decision-makers. The objective is to review the brand’s pillars (mission, vision, values) and identify discrepancies between the perceived image, the desired image, and current practices. This step serves as an anchor point for the repositioning work, providing clarity on what Versatil aims to embody in the market and the promise it wishes to make to its clients.
Through this reflection, we analyze the founders’ core aspirations, the company’s internal culture, and the relational foundations that support its development. We also establish initial positioning hypotheses to be validated or adjusted throughout the process.
We then conduct a series of internal and external analyses: sectoral analysis, study of competitive practices, diagnosis of the digital ecosystem, and audit of the current brand identity. This phase aims to understand the environment in which Versatil operates and to detect discrepancies between its strategic intent and its actual market presence.
Digitally, we examine the strengths and weaknesses of the website and social channels, focusing on consistency across different touchpoints, message clarity, and brand identity expression. The objective is to identify optimization opportunities that better reflect the company’s personality through its digital channels.
Based on the findings, we develop a global marketing strategy aimed at strengthening brand consistency, clarifying its messages, and structuring its communication initiatives. This strategy is built upon the team’s aspirations, the company’s differentiating values, and the opportunities identified during the diagnostic phase.
We also propose a detailed roadmap to guide short-, medium-, and long-term actions, including content production, digital platform enhancement, and the deployment of targeted awareness campaigns.
The strategy is accompanied by an annual action plan that structures the initiatives to be implemented: SEO audit, optimization of digital channels, content production, and the establishment of a content strategy consistent with business objectives and target audiences. This plan is designed to enable a gradual ramp-up while respecting the company’s resources and organizational culture. The adopted approach aims both to strengthen Versatil’s visibility and to foster a brand image capable of inspiring trust and building lasting relationships with its clients.
